Marketing of Live Poultry - TOPLEA MACHINERY IMP &.EXP CO.,LTD

INTRODUCTION TO THE POULTRY PROCESSING INDUSTRY

Marketing of Live Poultry

Harvesting and transport systems

There are many systems for poultry harvesting. The most common method for small scale operations is for broilers to be caught by hand and then carried to the transport by one or both legs. This procedure requires great care as it can cause dislocation of the hip - joint, internal bleeding and even death.

In larger scale operations, herding, sweeping and vacuum systems of harvesting have been developed. In the first, birds are herded into a mechanical handling system by catchers onto a conveyor belt The birds are then blown into a crate. The sweeping system uses a machine fitted with a central boom and sweeper arms fitted with rotating, foam rubber paddles, which gently sweep the birds onto an inclined conveyor. The vacuum system relies on gentle suction from the floor. Crates are then filled by a mechanical device.

Some birds are marketed as individuals but others are contained in crates which are either loose or fixed to the truck or as a module of 4–16 crates carried by fork lift truck to the vehicle.

Transport to market

Poultry are transported to market in various ways. In rural areas live birds are taken to market by individuals, using any form of available transport. Farmers or small cooperatives may organise transport on a more formal scale using trucks and pick-ups. Large scale poultry processing companies generally have their own transport as part of their intensive rearing operation or outside haulage contractors may deal with this aspect of their processing operation.

Display methods

At the general market, birds are usually displayed tethered, hung by their legs or in their crates. Live poultry is bought by the consumer who may take it home to be slaughtered, it may be slaughtered at the market stall or in a specially designated place nearby. These slaughter methods have hygiene and health implications which this document seeks to address.

Sales methods

On a small scale level at market, birds may be sold by the producer to individuals or butchers. Farmers or small cooperatives may sell their produce at market by auction or direct to slaughterhouses or meat processing companies under contract arrangements. Poultry processing companies involved in rearing, processing and marketing poultry are generally not involved in the sale of live birds at market.

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INTRODUCTION TO THE POULTRY PROCESSING INDUSTRY