1. Customer Preference

The market is determined by demands. Increasing demands for poultry meat expand the market for poultry processing equipment. Customer preference is an important factor to demand. The following statements is to prove why chicken meat is a priority for consumers. Firstly, compared with other meats like beef and pork, chicken meat is much safer. Since the mad cow disease and foot-and-mouth disease, in the long-term, pork, beef, fish and other meat products are more or less influenced by biological and microbiological problems, only chicken meat remains good safety record. Seen from the current market environment and animal husbandry development situation, chicken is the most stable and safe meat product. Second, nutrition advantage. People nowadays attach more importance on health, especially for dieters, refusing high fat and high calorie meats. However, chicken meat can be as preferred food for animal protein intake, which contains many kinds of amino acids, vitamin, mineral elements necessary for human body. In addition, it has characteristics of high protein, low fat and low calorie and digestible absorption.Third, Price Advantage. Lower feeding cost and high degree of industrialization makes chicken meat cheaper than other meats.

With the amount of two-income middle class families growing in developing country, people are experiencing a busy life style. Therefore, convenience food is becoming popular among working people, who prefer ready-to-eat and ready-to-cook meat products. Thus, the market demand for processed meat is gaining popularity and increasing worldwide, as well as expanding the meat processing equipment demand. The processed meat include preserving meats, fresh processed and raw cooked processed meats. Preserving meats refer to the meats with smoking, salting, canning, or by adding preservative chemicals, processed by meat processing equipment like salting equipment, roasting equipment , smoking equipment after a poultry processing line. In this way, it can not only provide customers convenience and ready-to –eat food, but also make the seller get increased profit compared with only selling fresh processed meat. In addition, affected by HN79, people get more acceptance and awareness that chicken processing concentrated on the slaughterhouse with hygiene control system is necessary and safe. In China, most city has closed live bird trade market, where people begin to choose chilled meat or frozen meat.

Ever-growing population represents ever-increasing demand. Therefore, it becomes necessary to provide processed foods timely and properly for global population to fulfill the growing requirement. Thus, more and more poultry processing plants will be needed to supply quality and hygiene poultry meat in mass production. On the other hand, reasonable growing population will drive economic development and increase incomes, which is expected to a result in a rise consumption in food with fresh and processed.